Every year Pantone bestows upon an individual hue the title “color of year.” This can be, let’s face the facts, merely a marketing and advertising ploy to drum up excitement and sales throughout the beauty, fashion, and design worlds. But, annually since 2000, the world’s arbiters of color have selected one in the singularity to celebrate. Just last year it had been the menstrual Pantone 18-1438 (Marsala); the entire year before it was the flowery Pantone 18-3224 (Radiant Orchid).
This year Pantone went rogue, choosing two colors it believes to be associated with some cultural force. The winners are Pantone 13-1520 TCX (Rose Quartz) and Pantone 14-3919-TCX (Serenity), often known as pastel pink and blue. The fact that Pantone TCX Smart Colour Swatch Card chose not merely two colors, however, these two colors, incorporates some blatantly political overtones.
Globally, our company is experiencing gender blur mainly because it relates to fashion, which includes therefore impacted color trends throughout all other areas of design. This more unilateral strategy to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression, and an open exchange of digital information which includes opened our eyes to several ways to color usage that challenge traditional color associations.
Quite simply, by choosing the two most loaded colors inside the swatch book, Pantone hopes to shatter stereotypes and promote gender equality. We have it: Pantone probably thinks that by presenting two colors with such culturally ingrained associations, it’s providing people with the opportunity to challenge those norms. Pink razors males! Blue razors for girls! And fair enough-it’s an admirable goal, when a little derivative (see also: the transgender pride flag). The interesting thing about all this is that, a short while ago, the gender connotations of the two colors were inverted.
As I soon found out, however, pink was really considered one best suited to boys until as late because the 1950s. Blue was the girlie color. Pink, inasmuch because it is a watered-down red-the fiercest of colors (does anyone doubt me here?)-was naturally associated with boys, using their instinctive attraction to fire trucks and dexmpky06 cars. The Ladies’ Home Journal in 1918 said, “The generally accepted rule is pink for your boy and blue to the girl. This is because pink, as being a more decided and stronger color, is much more ideal for the boy, while blue, which can be more delicate and dainty, is pertier [sic] to the girl.
It would’ve been just like effective (otherwise as provocative) for Pantone to enhance a similar message by using a totally neutral color. Seafoam green, perhaps? All things considered, it’s totally easy to support a reason without reinforcing gender stereotypes.
That said, we must admit the shades are lovely together. Maybe it’s the decades of cultural associations talking, but the two look right in the home alongside the other person, similar to a delightfully sweet cloud of swirled cotton candy. Even without having the heavy-handed lesson in gender politics, I’d buy Rose Quartz and Serenity as being the Colors of 2016-why shouldn’t they be? They’re both gorgeously gentle hues that complement the other person. I recently can’t help but feel that your message would’ve been louder had there been no message whatsoever.